Content management and WordPress maintenance for a freelance copywriter and writing trainer based in Montreal. This mandate also includes search engine optimization for two websites, using tools such as Yoast SEO and Google Search Console.
SEO
SEO writing is an essential component of digital marketing, which should be seamlessly integrated into any website project in order to increase its visibility and discoverability. In addition to following readability guidelines, an experienced copywriter may use web plugins like Yoast SEO to better meet search engine optimization criteria. Here are some projects where the adaptation, integration and display of textual contents was carried out to improve their positioning in search engines.
Clients
